PSA PEUGEOT CITROEN BACK IN THE USA / CANADA WITH DS BRAND ?

2016-03-14 UPDATE : http://www.french-cars-in-america.com/2014/09/psa-peugeot-citroen-back-in-the-usa-canada-with-ds-brand.html

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Yesterday DS revealed the first pictures of the Divine DS.

Yves Bonnefont, the DS CEO, has also admitted that North America (USA + Canada) was part of the plan to be in the "200 richest cities in the world".

Basically, when PSA Peugeot Citroën will come back, it will only be through the DS brand. Yves Bonnefont also said DS would be the "natural candidate", by the fact that the "global branding is following the upscale positioning".

Last year, when DS was part of the Citroën range, we called the DS X Wild Rubis : The American Citroën... We were right !

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PSA PEUGEOT CITROEN BACK IN THE USA / CANADA WITH DS BRAND ?