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MARKETING : DS PERSONALIZES A HOP!'S AIRCRAFT
The French HOP! Airline and the DS Brand have teamed up to personalize one of HOP!’s aircraft with the colours from The Regions of France. An event that follows the nationwide launch of the “Regions” editions of the DS 3 two months ago.
Together, HOP! and the DS Brand have decked out an aircraft in the colours of France's regions. The result is a CRJ 1000 aircraft operated by HOP! that has been customised with the emblems of the French regions. A video depicting the personalisation of the fuselage is available on the HOP! and DS web sites.
The aircraft carrying the DS 3’s colours is ready for take-off! HOP!’s passengers can already travel on board this plane.
About HOP!
Starting in March, HOP!’s passengers will receive their local dailies free of charge from DS for 1 month in the HOP! application “Le Kiosque”.
A broad communications campaign will be rolled out in the main regional airports (Orly, Lyon, Nantes, Toulouse, Bordeaux and Strasbourg) to promote the DS 3. In March, the headrests in Hop!’s aircraft will be decked out in the colours of France’s regions, matching those available in the DS 3 roof customisation operation.
Hélène Abraham, Deputy Director General of Sales at HOP!, declared: “This original and close-fitting combination of two means of transport highlights our shared paradigm of expression: our regions. More than ever before, two French companies, HOP! and DS, are expressing their national pride through this exceptional partnership!”
Arnaud Ribault, DS’s Worldwide Director of Sales and Marketing explained: “DS, our range-topping automotive brand, born in France, is proud of this partnership, which is in keeping with our innovative approach to communications. And this partnership also reflects well on our products, because our DS cars are technological objects that have always drawn inspiration from the aerospace industry.”
HOP! in a few figures
• An intensive schedule, with 510 daily flights and 129 destinations • A modern fleet of 93 aircraft with between 48 and 100 seats • Single flights from just €59*, including VAT
Customers can book their seat on a HOP! flight by logging onto the www.hop.com web site, or they can call the HOP! call centre on 0892 70 22 22**, use Air France’s usual sales channels or go to a travel agent.
* Conditions apply. Subject to availability. Non-refundable. See www.hop.com.
About DS
A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is return French cars to the top of the range. Inspired by the very best of French know- how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now includes the DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS and DS 6. It offers cars that stand out by their remarkable styling, their refinement down to the smallest details, their noble materials and their technology, with, in particular, the Hybrid4 hybrid diesel powertrain, available in the DS 5. DS’s cars are sold in the DS Stores in Europe and in the dedicated showrooms in the Citroën network. DS also has a specific network of sales outlets in China. For its customers, DS has come to represent a brand experience that goes beyond the products to include a range of exclusive premium services, in particular through the DS Privilege Club. Since the brand was launched, DS has sold 500,000 vehicles. www.driveDS.com.