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PSA PEUGEOT CITROEN BACK INTO THE U.S. AND CANADIAN MARKETS
France’s PSA Group appears to be getting serious about its re-entry into the U.S. market, naming former Nissan executive Larry Dominique as the head of its North American endeavors. That means the possibility of seeing new Peugeots or Citroëns on the road is no longer just a pipe dream.
However, PSA hasn’t yet made up its mind on which brands will debut in America. The Peugeot lineup makes the most sense, as it’s the French brand most American’s actually still remember, but Citroen has more eccentric models that could appeal to a specific subset of customers. The latter also has the DS sub-brand that might appeal to upscale buyers, even if it were to come in on its own....
Read more and from : http://www.thetruthaboutcars.com/2017/04/frances-charge-back-u-s-market-captained-former-nissan-executive/
France's Charge Back Into the U.S. Market to be Led by Ex-Nissan Exec
France's PSA Group appears to be getting serious about its re-entry into the U.S. market, naming former Nissan executive Larry Dominique as the head of its North American endeavors. That means the ...